There has been a lot of buzz this week about Google releasing a new 7-inch Android-based tablet. There has not been an official announcement on the release date for the new tablet, but it is rumored to hit the market in early summer although possibly sooner.
According to an infographic released by Staples, the average tablet user spends 90 minutes per day on their tablet. With the increase in user friendly tablet apps you can bet that the amount of time users spend on their tablets will increase and cause a tsunami in sales in the coming years.
Google has been gearing up to make a stronger play in the tablet market for the past year selling approximately 12 million units. This is not exactly something to crow about given that Apple has sold over 50 million in the past two years, and approximately 15 million in the previous quarter. Clearly, Google is not going to be able to close the gap with Apple any time soon given the dominance of Apple in the tablet space.
“2012 is going to be the year that we double down and make sure we’re winning in that space,” said Andy Rubin, Google’s Android Chief.
Apple has dominated the tablet industry the past few years but the new Google tablet may pose a more direct challenge to the Kindle Fire which has well, caught fire in recent months.
We mentioned in an earlier post that the media tablet market has seen a surge in sales and is expected to climb steadily through 2015. This type of growth is a positive sign for Google as they look to take a larger share of the media tablet market.